The "Home of the Brave" campaign is completely new territory for not just the Marine Corps, but the entire military category. Simple and understated, it makes the point that fighting enemies overseas requires the same trait as it does to overcome racial and social barriers right here at home.
Courage.
It was a huge honor to be involved in Flypaper -- a project that is inspiring a new generation to consider careers STEM. Specifically, Aerospace Engineering.
Yep, paper planes are pretty neat. As are the three Cannes Lions the project took home.
Sometimes you tell a client to launch his brand with a shrunken-head spokesperson and you don't get asked off the business.
How do you get an unknown tax service company to trend nationally on Twitter overnight? The campaign you see here.
Shooting sales event TV may not seem sexy. But dammit, it can be cute.
The world is growing dependent on machines and data, especially in the financial industry. But there is no algorithm for human skill. To prove it, we teamed up Massachusetts Financial Services and with incredibly talented individuals, like Grammy Award Winner, Kevin Olusola of the Pentatonix.
We spent two days filming trophy truck driver, Bryce Menzies, tearing up the Mojave Desert. Then, created a bunch of shareable content using the footage, like this film — spreading the word that Pennzoil Synthetics ain’t your Grand Daddy's motor oil.
No football. No basketball. No bueno. Summers used to be slow at Buffalo Wild Wings. So the award-winning Flavor Fanatics digital campaign was created to give people something to cheer about during the doldrums of summer. Wing fans pitted their beloved sauces against each other through a gauntlet of digital and social competitions.
Chicken joust to the death, anyone?
What Quaker State lacks in budget it makes up for with honesty. That's all it is anyway. Nothing flashy. Nothing sexy. Just hard working, honest oil.
The Emancipation Proclamation promised Black people freedom and equality over 155 years ago. The NFLPA is using its platform to let lawmakers and people with influence (cough: NFL Ownership) know that it’s about damn time the country fulfill the promise.
B2B Alert: AI-based advertising is a more effective (and way less intrusive) way to target audiences vs. the soon-to-be-obsolete 3rd party cookie. Problem is, AI-based anything is intimidating and confusing.
The “Backyard AI” series breaks it all down for ad folks like us, in a way that’s accessible, fun and easy to understand.
Sure, these trading cards provided Buffalo Wild Wing goers a laugh (at least in theory). More importantly, these packs of cards offered sound life advice -- do yourself, your loved ones and your home a favor and host your fantasy football draft at Buffalo Wild Wings instead of at home.
Genocide. Ebola. Starvation. In Africa, none of these prove as deadly as mosquitos. This PSA for United Against Malaria sheds light on the issue, in hopes to control the spread of the disease.
Theater of the mind.
Yeah. The same Big Cat Rescue, run by the same Carole Baskin, featured in Tiger King. Before the Netflix series bulldozed itself into the zeitgeist, Big Cat Rescue needed help pushing the government for stricter laws against the private ownership and selling of big cats. That’s you, Joe Exotic. To do that, they needed voters to become aware of the problem.
So we got the word out, without a budget.
